Where's Eugene

Where's Eugene?

In honour of my grandmother Dianne, the Dianne Collection proudly supports Lung Foundation Australia, funding research, prevention, advocacy and support for Australians living with lung disease and lung cancer.

15% of every purchase from this collection goes directly to their vital work.

Charity partnership

Lung Foundation Australia

Lung health, lung cancer research and support

To honour my beautiful grandmother, Dianne, I am proud to support Lung Foundation Australia and its vital work funding research, prevention, advocacy and support services for Australians affected by lung disease and lung cancer. For more than 30 years, Lung Foundation Australia has walked alongside people living with lung disease and lung cancer — providing trusted support through nurses, peer support programs and social workers, funding research that leads to better treatments, and speaking out so lung health is taken seriously. Through My Charity Runway, the Dianne Collection represents more than thoughtful design — it is a tribute to her legacy.

15% of every purchase from this collection goes directly to their vital work.

Founder & Designer

Ella Kohlmann

"For Those Who Were Never Meant to Fit in One Box"

Ella Kohlmann is the founder and creative director of where's eugene? — and she builds her self-funded fashion label while working full-time as an electrician. Her creative world is shaped by Scandinavian style, archival fashion, and the enduring influence of her late grandmother, Dianne. The Dianne Collection is a heartfelt tribute to her Nanna, who helped shape her creative spirit, following her recent battle with lung cancer. Through timeless design and thoughtful storytelling, Ella creates pieces that empower self-expression and celebrate the beauty of authenticity.